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Morgan Kline

Morgan Kline

Project Color Scheme




Project Sketches


The cover image for this project's process book.

This buyer interface concept for Ford dealers would allow Ford customers to price out a custom vehicle build from any mobile device or connected Ford-model car or truck via the touchscreen interface. In addition, this updated experience would allow users to determine vehicle pricing, and availability ⎯ verified users could even schedule and perform contactless test drives. This concept automates many sales and customer service functions, reducing personnel requirements and improving the overall user experience.

F-150 Buyer Interface






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