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Morgan Kline

Morgan Kline

Project Color Scheme

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Typography

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The cover image for this project's process book.

This buyer interface concept for Ford dealers would allow Ford customers to price out a custom vehicle build from any mobile device or connected Ford-model car or truck via the touchscreen interface. In addition, this updated experience would allow users to determine vehicle pricing, and availability ⎯ verified users could even schedule and perform contactless test drives. This concept automates many sales and customer service functions, reducing personnel requirements and improving the overall user experience.

F-150 Buyer Interface

GD3105

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USER PROTOTYPING

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2022

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